BlackBerry has been trialling Jarvis with some of the world’s largest automakers since 2018 and the company recently filed a trademark application for the term JARVIS, which it plans to use for its automobile cybersecurity software.
Entertainment giant and the studio behind Avengers Endgame, Marvel Enterprises LLC, are opposing BlackBerry’s registration.
BlackBerry has been using use the trademark notation, saying,
BlackBerry® Jarvis™ is a transformational, binary static application security testing (SAST) platform that can help automakers and other embedded developers secure their software supply chains. Through cutting-edge system exploration technology, BlackBerry Jarvis inspects compiled software in an easy, quick, scalable and cost-effective way, and delivers deep insights into security vulnerabilities and craftsmanship of deployed software.
That usage caught the attention of Marvel lawyers, who are now opposing the registration. Jarvis was originally the name of Iron Man’s butler and became part of the family at the Avengers Mansion.
He was used as the name of the English-accented AI by Tony Stark in the Iron Man films, and it was revealed to be based on the Stark family butler in the Agent Carter TV series with the character, played by Paul Bettany, transformed into The Vision for Avengers; Age Of Ultron. The studio has employed versions of the ‘Jarvis’ name across multiple products from comics to TV shows.
Marvel already has the trademark registered for the following and claim it was first used commercially be them in 2013.
‘Computer application software that may be downloaded via global computer networks and electronic communication networks for use in connection with mobile computers, mobile phones, and tablet computers, namely, software for use as a voice-controlled personal digital assistant.’
Also, just for good measure, the company Nimbix is challenging BlackBerry, citing their own similarly titled and trademarked service,
JARVICE™ is the high performance cloud platform built for true accelerated computing. Built from the ground up for today’s most demanding workflows, it delivers superior performance, capabilities, and ease of use – whether enabling simulation, cognitive, life sciences, or other applications. Code runs faster on JARVICE thanks to Nimbix’s innovative, patented Reconfigurable Cloud Computing, which runs containers on baremetal instead of virtual machines, eliminating the “hypervisor tax” that plagues other public clouds and datacenter infrastructures.