Google bypasses carriers to offer RCS direct

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Google has been pushing Rich Communication Services (RCS) as a replacement for SMS for a long time now but the feature kept getting delayed due to delays from carriers.

RCS was to pave the way to the next generation of messaging with media support, and Google was turning Android Messages into a full RCS client. Basically, RCS was to offer much of the iMessage or WhatsApp natively.

When Android Messages with RCS was announced, Google left it up to the telecom carriers to bring support for the service worldwide. But that never really worked out. Google pitched it as a service that the carriers will provide and not Google.

And the service did go live in 24 markets according to Google, but even then, to get the service to work in its full potential was getting really complicated. For one, there wasn’t much interoperability with other RCS users on other carriers.

 
google bypasses carriers to offer rcs direct - amzbiz 50 - Google bypasses carriers to offer RCS direct

Phones need to have Universal Profile support and most don’t. Furthermore, carriers in the US have been enabling the service in devices one by one. In contrast to that, iMessage on an iPhone works flawlessly right out of the box without any carrier having to enable it.

And that’s kind of what Google is trying to do with RCS now. Google will be taking over the RCS rollout instead of depending on carriers. Later this month, Google said the service will roll out to users in the UK and France. Google also promised to add more markets to the list of countries supporting RCS on Android phones by this year.

For Android users, the RCS switch will be happening sooner than before. However, there’s a major flaw in RCS right now, it’s not end-to-end encrypted unlike WhatsApp, Signal, Telegram, iMessage and most private messaging apps.

Yet, RCS offers a lot of features that make these third-party messaging apps so popular — high-quality attachments, read receipts, typing indicators and more.

 
google bypasses carriers to offer rcs direct - amzbiz 50 - Google bypasses carriers to offer RCS direct

Google has not made signing up for the service mandatory. It’s an opt-in service. RCS chat option will pop up when the user will open the new Android Messages app and will become the default should the user choose to use it.

Compared to iMessage, Google RCS is not end-to-end encrpyted. Google also doesn’t keep a database of who has RCS and who doesn’t which Apple does in its “Apple Identity Service”. Google instead relies on carriers to maintain a database but presently, Google is simply pinging the other device silently to check if that device supports RCS or not.

However, Google did say they will be storing ‘files’ such as the stickers, GIFs, videos and photos that users have shared for a period of time without user identifiers to ensure the recipients can download the file.

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